PORTFOLIO
Mother's day 2018
As the copy lead for Groupon's Mother's Day campaign, I conceived the central idea: It's Mom's Turn. While the best-selling gifts for moms were the typical flowers and chocolate (and brunch), studies revealed that those are actually fairly low on most mothers' lists.
So for the mom who always puts her family first, Mother's Day is her turn to get what she really wants. This thread went through site banners, email graphics, as well as editorial emails to inspire customers to purchase gifts based on their mom's persona and what she really wants:
experiences and family time.
The surprise series
I explored the popularity of blind bag toys—and why we love that element of surprise—and curated gifts that create suspense.
Read the series below.
What are these hot playthings that kids are going gaga over?
Why do so many vendors offer mystery boxes—and why do people buy them?
Why would you want a toy when you don't even know what you're getting?
Here are some gifts that keep the surprise going, and thus, keep on giving.
There is a way to give yourself (or someone you love) a surprise every single month: subscription boxes.
Smart home event
In collaboration with our Goods buyers, I created this email and sales campaign, supported by SEO content to promote our Smart Home inventory, which included custom photography.
Click the image to read the accompanying article, designed to be a guide for smart home newbies.
Spring fashion 2019
Another collaboration, this time to promote our Spring Fashion. We coordinated a custom photo shoot with flat lays of each outfit, plus an SEO friendly article linked to the sales event page on our site.
Click the image to read the article.
