Aimee ALKER
CONTENT STRATEGIST & CREATOR
I'm a content strategist and creator, and a sharp and nimble editor and writer. I plan and craft messages in both short- and long-form copy that are concise, expressive, and memorable.
Above all, I am fascinated by what makes people tick, which comes through in my attentive and thorough interviews, in my collaborations with other creatives and stakeholders, and especially in what a former manager has called my “deep empathy and concern” for my audience.
PORTFOLIO
MY LATEST WORK. SEE MORE >
mother's Day 2018
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As the copy lead for Groupon's Mother's Day campaign, I conceived the central idea: It's Mom's Turn. See more here.
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The surprise series
I explored the popularity of blind bag toys—and why we love that element of suspense. ​Read the series here.
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SMART HOME EVENT
For this collaboration with buyers, I created this email and sales campaign, supported by SEO content. See more here.
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SPring fashion 2019
Experience
2002–present
Freelance Content Strategist, Editor, and Writer
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Creating marketing and advertising content across multiple industries
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Editing fiction, including historical, period and contemporary novels, and reprints, and consumer nonfiction including sports, medicine, beauty and style, Christian, and parenting
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Editing continuing medical education
2018–2019
GROUPON
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Merchandising Content Editor
Conceived, pitched, and developed seasonal and ongoing e-commerce digital campaign content, such as merchandising promotions, banner ads, social media, subject lines, and content marketing, to align to cross-functional business goals
2011–2015
GROUPON
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Writer
Created copy for merchant profiles and daily deals
Conceived, developed, and produced stories, primarily about parenting and food and drink, for Groupon Guide, Groupon’s lifestyle blog
2015–2017
AMERICAN SOCIETY FOR CLINICAL PATHOLOGY
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Publishing Editor
Effected the high-quality editorial development of professional references (including books, self-study guides, and associated ancillary materials) in print and electronic media for the laboratory/pathology profession
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Project Manager
Provided project management and editorial expertise for the CheckPath product, a quarterly CME offering for pathologists and lab professionals including 12 case studies per quarter and an evaluation
2000–2003
COLUMBIA COLLEGE CHICAGO
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Administrative Assistant
to the Associate Provost
2007–2009
HARAN & ASSOCIATES
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Financial Report Editor
CONTACT
Message me via this form, send an email to aimeealker@gmail.com, or find me on LinkedIn